Wilma Bainbridge is an Assistant Professor in the Department of Psychology. Her research focuses on the cognitive neuroscience of perception and memory, looking at how certain items are intrinsically more memorable than others. She finds that there are certain items—photographs, faces, words, voices, and even dance moves—that are remembered by most people, and some that are globally forgotten. This means that the "memorability" of an item can be predicted by computational tools like deep learning neural networks, to predict what people remember out in the real world. In her Brain Bridge Lab, she uses behavioral experiments, artificial intelligence, online studies, and functional MRI to understand what makes an item intrinsically memorable, and how the brain processes these items differently. She also explores the visual content of memories, using drawings, functional MRI, and computer vision tools to decode memory content.

Learn more about Professor Bainbridge here.